Press Release

Astrid Pizarro
Toms Shoes: One Day Without Shoes


For immediate release:
Monday, April 9, 2012

One Day Without Shoes

    Toms Shoes wants to spread awareness about the importance and impact a pair of shoes can have in a child’s life by celebrating “One Day Without Shoes” on April 10, 2012. Many children live without shoes which exposes them to injury and diseases every day.
    Getting involved is as easy as participating yourself or organizing a local event in your school or community. By going to OneDayWithoutShoes.com, there are tools to organize and promote your event locally or online.
    Toms is not doing this event alone, they are partnered with AOL, Discovery, Essie, Flickr, Just Wink. Kiehl’s, Kind Healthy Snacks and Sims. These organizations are in support of spreading the word about children without shoes that are exposed to diseases.
    With Flickr, those involved in this event get to post pictures of how they participated to support the event. Also, with Toms’ Twitter Feed, participants can tweet photos or their experience about it all.
    We are not the only ones involved, celebrities like Charlize Theron, Lenny Kravitz, Julia Jones, Fran Drescher and Jason Mraz are participating in the event. 
    Participating in this occasion can also be by spreading the purpose or even showing your support in creative ways for others to join. It is an event that is celebrated all over the world from Japan to Australia and the United Kingdom.
    Alex Vazquez, a participant of the event, said “this is my first time being a part of this wonderful event. I plan on being without shoes and spreading awareness behind the purpose of it.”
“Once I knew about it, I knew I had to be a part of it.” Vazquez said.