Campaign Strategy

Astrid Pizarro
Campaign Strategy
April 10, 2012   

    In order to have a good strategy, I will direct those that want to be involved to the official website onedaywithoutshoes.com. The website includes tools to spread the word about the event itself.
    I would invite friends to join in social networks like Facebook and Twitter or even post about it for others to see. Either make or post the video from the official website to make it more accessible and understandable.
    The event is for anyone that wants to be part of a different event to raise awareness. Also for any individual that wants to do something unique around their school or community.
    Investors are those companies that want to show that they want to be of a unique occasion. Those investors will be those that show and assist the community in one way or another.
    To promote the event, I will post posters and hand out papers describing the event, details and how they can be involved in it. Also, create the event online and invite friends and colleague for their participation in any form.
    Selling the event’s story will be to a local news channel that will like to be a part of it. Furthermore, finding local newspapers to post a story about how the event will be and why it was made.
    Getting attention will be to spread the word around schools, college campuses and even around the community. Posting about it online and have friends and colleagues show their support by communicating it to others.