Astrid Pizarro
PR Campaign Proposal
April 15, 2012
A Day Without Shoes
a. Promote it with friends, family,
colleagues through social networks.
b. Email partners of
the company that wants to be involved and participate in it
II. External –General
Public/Customers/Companies
a. Use the toolkit on the website
adaywithoutshoes.com in order to promote it through the community
i. Promote it through social networks
like facebook, twitter and youtube.
ii. Hang posters and give out flyers in
college, workplace and community
b. Contact companies to get involved
i. Have companies sponsor
ii. Advertisements through their website
c. Contact a local newspaper
i. Interview the founder of Toms Shoes
ii. Contact Orlando
d. Update the website about the event and
companies involved
i. Have others create local events in
their school, college, and community
ii. Volunteer sign up
iii. Post videos
and pictures from those who participate or participated in the event with their
experiences and stories
No comments:
Post a Comment